Branding
Soulful branding for slow, intentional brands.
Every business has a story worth telling. Together, we'll uncover what makes yours unique and bring it to life through intentional design.
At Studio Bhālū, we create thoughtful visual identities for small businesses that value authenticity, creativity and meaningful connection. We take the time to get to know you, your business and the people you hope to reach, creating a brand that feels genuine, considered and unmistakably yours.
Our approach is thoughtful rather than rushed, meaningful rather than trend-driven, and always guided by the heart behind the business. From logos and colour palettes to typography and brand assets, every element is designed with purpose, helping your business tell a cohesive story wherever it shows up.
Our process
01. Discovery
Every project begins with getting to know you, your business and your vision. Through our onboarding questionnaire and initial conversations, we'll explore your goals, values and the story behind your brand, helping us build a strong foundation for the design process.
02. Concept Development
Using everything we've uncovered during discovery, we'll create two comprehensive brand concepts for you to explore. Each concept is a fully considered creative direction, showcasing logos, colour palettes, typography and visual language to help you see how your brand could come fully to life.
03. Refinement
Once you've chosen your preferred direction, we'll refine and develop the concept through two rounds of revisions. This stage allows us to fine-tune the details, develop any supporting brand assets and ensure the final brand feels genuine, considered and aligned with your vision.
04. Delivery
Once approved, we'll prepare your complete brand package, including your final logo files, colour palette, typography, brand assets and detailed brand guidelines. We'll also onboard everything into your Canva account, so your branding is organised, accessible and ready to use from day one, giving you everything you need to confidently launch your business and make the most of your brand assets moving forward.
Our packages
The Essentials Package
Perfect for new businesses or those looking for a solid brand foundation.
Timeline: Approx. 3 weeks
Package: AUD $2,800
What’s included:
Strategy
Discovery Questionnaire
Brand Identity
2 Comprehensive Brand Concepts
2 Rounds of Revisions
Logo suite:
Primary logo
Logo mark
Typographic logo
Colour Palette
Typography Suite
Refinement & Delivery
2 Rounds of Revisions
Comprehensive Brand Guidelines
Canva Brand Setup & Asset Organisation
Complete Brand Kit with Final Files for Print & Digital Use
The Elevated Package
For businesses ready to go all in and build a full, cohesive brand presence.
Timeline: Approx. 4 weeks
Package: AUD $4,700
What’s included:
Strategy
Discovery Questionnaire
Brand Identity
2 Comprehensive Brand Concepts
Elevated logo suite
Primary logo
Secondary logo (where relevant)
Logo mark
Typographic logo
Colour Palette
Typography Suite
Custom Illustration Suite
1 hero illustration
Up to 3 supporting brand icons
Brand Rollout
3 Editable Instagram Post Templates
2 Essential Brand Assets (e.g. business card, email signature)
Refinement & Delivery
2 Rounds of Revisions
Comprehensive Brand Guidelines
Canva Brand Setup & Asset Organisation
Complete Brand Kit with Final Files for Print & Digital Use
Brands we’ve brought to life
Beyond branding
Many of our clients continue working with us long after their branding project is complete.
Alongside branding and illustration, we also offer supporting creative services including packaging design, print collateral, publications, website design, Canva templates, signage and ongoing creative support to help bring your brand to life across every touchpoint.
Ready to tell your story?
Whether you're launching something new or breathing new life into an existing business, we'd love to hear about your ideas.