Branding

Soulful branding for slow, intentional brands.

We believe the strongest brands begin with a feeling.

Before we begin designing, we take the time to understand your business beyond what you sell. We want to know your story, the people you hope to reach, what matters to you and most importantly, how you want your brand to feel.

That feeling becomes the foundation we design from, guiding every decision from illustration and colour to typography and the way each visual element works together. Because while your business will naturally evolve, the feeling at the heart of your brand can grow with it. Our aim is to create a visual identity that feels distinctly yours today, with a strong enough foundation to carry through the many chapters of your business to come.

Enquire About Your Project

A logo is where your brand begins. A visual identity is the world that grows around it.

Your brand doesn't have to be built all at once. Depending on where your business is at, you might begin with a beautifully crafted logo or be ready to create your complete visual identity from the start.

Either way, we've designed our offerings to grow with you, so you can begin with what feels right now and build on your brand as your business evolves.

The Illustrated Logo

A focused offering for businesses looking for a beautifully crafted, custom illustrated logo without the depth of a complete visual identity. Designed in Studio Bhālū’s signature hand-drawn style, we’ll create a distinctive logo suite that captures the feeling of your business and gives you a strong foundation to build from.

Approximately 3 weeks
Discovery & Direction
- In-depth Brand Discovery Questionnaire
- Creative direction
Brand Identity
- 2 illustrated logo concepts
- Custom illustrated logo suite
  - Primary logo
  - Logo mark
  - Wordmark
  - Secondary logo (if relevant)
Refinement & Delivery
- 2 Rounds of collaborative refinements
- Final logo files for print & digital use
  - Brand colour version (single colour)
  - Black version
  - White version
$1,500 AUD + GST where applicable
A 50% deposit is required to secure your place in our project schedule, with the remaining balance due before final files are delivered.

The Complete Brand

For businesses ready to invest in the complete visual world behind their brand. We’ll take the time to understand your business, your audience and the feeling you want your brand to hold, then translate that into a considered visual identity where every element works together.

From your illustrated logo suite to colour, typography and your wider visual language, we’ll create a cohesive foundation designed to feel distinctly yours and grow with your business as it evolves.

Approximately 4 - 5 weeks
Discovery & Creative Direction
- In-depth Brand Discovery Questionnaire
- Understanding your business, audience, story and goals
- Defining the feeling at the heart of your brand
- Creative direction
Complete Visual Identity
- 2 comprehensive visual identity concepts
- Logo Suite (custom illustrated logo)
  - Primary Logo
  - Logo Mark
  - Wordmark
  - Secondary Logo
- Complete colour system
  - Approximately 5–7 considered brand colours
  - Primary colours
  - Secondary colours
  - Accent colours
  - Colour hierarchy & usage guidance
- Complete Typography System
  - Primary / heading typeface
  - Sub-heading typeface
  - Body copy typeface
  - Typography hierarchy
  - Usage guidance
Refinements
- 2 Rounds of collaborative refinements
Brand Guidelines
- Comprehensive Brand Guidelines
  - Logo usage & variations
  - Colour hierarchy & application
  - Typography hierarchy & application
  - Guidance for maintaining a cohesive visual identity as your brand grows
Set Up & Delivery
- Canva Brand Kit Setup - Your new brand set up and organised within Canva, so your logos, colours and typography are easy to access and ready to use as your business grows.
- Complete organised brand kit
- Final files for print & digital use
$3,200 AUD + GST where applicable
A 50% deposit is required to secure your place in our project schedule, with the remaining balance due before final files are delivered.

Build on your brand

Every business needs something a little different. Once your visual identity is established, we can continue building its world through custom illustrations and thoughtful brand extensions designed around the way your business shows up.

- Supporting Illustration Bundles
- Hero Illustrations
- Custom Brand Patterns
- Packaging Design
- Labels & Stickers
- Business Cards
- Thank You / Loyalty Cards
- Other Printed Collateral
- Social Media Templates
- Email Signatures
- Digital Brand Assets

Have something else in mind? We love creating bespoke pieces too. You’ll find our full range of Brand Extensions and pricing inside our package guides, or get in touch and we can help you work out what would best suit your brand.

Enquire & Receive Our Guides

Our process

01. Discovery

Every project begins with getting to know you, your business and the feeling behind it. Through our in-depth onboarding questionnaire and conversations, we'll explore your story, audience, goals, what matters to you and how you want your brand to feel. This becomes the foundation we design from.

02. Concept Development

Using everything we’ve uncovered during discovery, we’ll explore two distinct creative directions for your brand. Each concept is thoughtfully developed and presented through considered applications and mockups, helping you understand not only how the direction looks, but how it comes to life in the real world.

03. Refinement

Once you've chosen your preferred direction, we'll refine and develop the concept through two collaborative rounds of refinements. This is where we fine-tune the details, explore adjustments and carefully shape the chosen direction into your final identity.

04. Delivery

Once everything is approved, we’ll carefully prepare and organise your final files for print and digital use. Complete Brand clients will also receive their comprehensive Brand Guidelines and Canva Brand Kit setup, giving you a clear and accessible foundation for using your new identity consistently and confidently as your business grows.