We developed a thoughtful brand presence for Old Soul Finds, a curated thrift store centred on craftsmanship, longevity, and timeless design. Our work included shaping the brand identity and visual language to reflect the store’s appreciation for handmade pieces, traditional techniques, and natural, organic fabrics. From refining colour palettes to creating adaptable brand elements, every detail was carefully considered to form a cohesive identity that supports Old Soul Finds across both digital and print touch points.